Big Data is Changing the Face of the Online World

April 20, 2017

Big Data is Changing the Face of the Online World

Today, there is more data available than ever before. Every online transaction, mouse click, social media like, share or retweet – indeed every webpage you click on – creates its very own data stream. As the amount of data has increased, the tools and techniques for collating, sorting and analyzing it have also advanced. Welcome to the world of big data analytics. Welcome to the future.

Understanding of the marketing and strategic insights that big data can provide is still in its infancy, but as organizations devote more and more of their time and budgets into cutting-edge big data analytics, it is becoming clear that this new paradigm will bring unprecedented growth and evolution to the Internet, and to our relationship with it.

Big data in action

Sometimes, it can already feel like we are in some Orwellian society and Big Brother is watching us. How often have you searched the net for something, only to log on to Facebook and be bombarded with banner ads for just what you were seeking?

Right there, is a simple form of big data in action. All sorts of services are silently watching what we do and how we do it in order to predict our next move, and this will advance exponentially over the coming years, as methods of data analytics improve.

For example, even as you read this, your LinkedIn profile is quietly at work, connecting you with career opportunities and Siri is sitting patiently on your wrist, monitoring your health and exercise.

A bespoke and personalized user experience

As we look to the future, increased usage of big data across business, social media and e commerce sites will lead to a more user-driven experience as we surf the net. Each website will increasingly seek to present data in a customized way that is designed to appeal to you and anticipate your needs.

Programmatic not problematic

The word has drawn some negative media attention in recent weeks, but programmatic business transactions are clearly the way forward. The problems reported in the newspaper are more down to a lack of understanding in application, an inevitable hurdle with any new and developing technology.

The truth is that ultimately, programmatic transactions will provide a more optimized and cost-efficient decision making process than any manual system can hope to do.

Implications that go beyond the web

Big data might be largely born of the Internet, but its implications and applications will go way beyond it into the physical world. From self-driving cars to automatically adjusted airline bookings on the basis of weather conditions, it will seep into our lives and our consciences whether we like it or not.

The future is already here.


Written By: Jocelyn Brown


iPhone 8 Looking to Top the Storage Charts… Again

March 17, 2017

iPhone 8 Looking to Top the Storage Charts… Again

With the highly-anticipated release of the 10th anniversary iPhone upgrade, one of the things users can look forward to is a slightly different design. As the anniversary phone, it’s rumoured to have some terrific app upgrades as well, but for those who have stuck with the iPhone through the worst and the best times, the on-board storage is usually what sets it apart from the rest. There are the picture quality and extensive list of apps that add into the mix as well, but the storage is what brings users back for more.

What the iPhone 7 Plus Left Us With

Apart from a small hissing sound when the A10 Fusion Chip (quad-core!) is in full force, the iPhone 7 Plus is a near-perfect design. It provides users with waterproof, dust proof design but it’s really the 2x optical zoom that sets this phone apart from the rest. The phone packs a 5.5in 1,080 x 1,920 resolution display and also features a slightly longer battery life.

One of the downsides of this phone is the exorbitant price for only a few additional features. There is also the fact that there is no headphone jack, which could send a few previous iPhone fans running to android technology. For those who have the iPhone 6, they may want to wait for the release of the iPhone 8 before they upgrade. This model offers users 32GB, 128GB, and 256GB storage options, which puts the brand right at the top of the food chain.

Even With All That On board Storage….

iPhone users have become accustomed to using iCloud services, however, a recent spate of hacking activities have sent iCloud users looking for the best alternatives. Cloud storage is useful not only for the ability to keep documents and images safe, but it also creates an easy platform for interaction and sharing. Users who wish to utilize the best of on board and online storage should consider their options carefully. Pricing, functionality, syncing, accessibility and security are all essential factors when it comes to choosing the right options.

When this storage starts running out, it might be time to free up some space. Movies, music, clips, and podcasts all take up a substantial amount of room. Backing these up to cloud storage can sometimes result in duplication’s and need to be cleared out from time to time.


Written By: Jocelyn Brown


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