Netflix Inc. – An international provider of on-demand Internet streaming media available to viewers in all of North and South America, Australia, New Zealand, Japan, and parts of Europe, and of flat rate DVD-by-mail in the United States, where mailed DVDs and Blu-ray are sent via Permit Reply Mail. The company was established in 1997 and is headquartered in Los Gatos, California. It started its subscription-based service in 1999. By 2009, Netflix was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers.
On February 25, 2007, Netflix delivered its billionth DVD. In April 2011, Netflix had over 23 million subscribers in the United States and over 26 million worldwide. By 2011, the total digital revenue for Netflix reached at least $1.5 billion. On October 23, 2012, however, Netflix reported an 88% decline in third-quarter profits. In January 2013, Netflix reported that it had added two million U.S. customers during the fourth quarter of 2012 with a total of 27.1 million U.S. streaming customers, and 29.4 million total streaming customers. In addition, revenue was up 8% to $945 million for the same period.
As of mid-March 2013, Netflix had 33 million subscribers. That number increased to 36.3 million subscribers (29.2 million in the U.S.) in April 2013. As of September 2013, for that year’s third quarter report, Netflix reported its total of global streaming subscribers at 40.4 million (31.2 million in the U.S.). By the fourth quarter of 2013, Netflix reported 33.1 million U.S. subscribers. By September 2014, Netflix had subscribers in over 40 countries, with intentions of expanding their services in unreached countries. As of October 2015, Netflix reported 69.17 million subscribers worldwide, including more than 43 million in the U.S.