LoveFilm (stylised as LOVEFiLM) – It was a UK-based provider of DVD-by-mail and streaming video on demand in the UK and Germany. Acquired by Amazon.com in 2011, the service had reached 2 million subscribers. It also claims over 70,000 titles, and over 4 million DVD, Blu-ray or Games rentals per month in five countries. Through a series of acquisitions, LoveFilm quickly became the leading online DVD rental and streaming outlet in the UK and Europe.
The company offered a download service alongside postal delivery but this ceased on 23 February 2009. The company has started a “watch online” service which offers over 4,700 films available to watch as part of a subscription. This online viewing is available free for subscribers who have opted for one of their unlimited monthly rental plans or the unlimited streaming-only account. In February 2014, Amazon announced that it would fold LoveFilm’s streaming service into its Video service on 26 February 2014. LOVEFiLM’s DVD rental service continues to be available in both Germany and the United Kingdom under the LOVEFiLM brand from Amazon’s local websites.